Content Marketing Lessons from a Village Veggie Shop

It was the middle of the week, and the veggies I bought on Friday had already gone bad. Very annoying!

It usually happened when I shopped at the regular supermarket. The veggies ended up in the trash, and I found myself driving down to the nearby Arab village, where the stores never seem to close. There are several greengroceries as well as some minimarkets in Abu Ghosh. I didn’t shop there regularly because I found them to be messy and dirty. I needed to double check the expiry dates on every item.

It took me a while to notice there was one exception. Fruit which I bought at the smallest, but also the cleanest veggie store stayed fresh for an entire week. This little place off the main road seemed to have better quality than any other store.