What is a Content Brief?

I came across a job posting requiring an ‚excellent writer with a love for creating great content no matter the brief‘.

I read again but still got stuck on the last four words: „…no matter the brief“. They were like a brick-wall question mark, and I couldn’t get past it.

A content brief is a document that provides the writer with all the information s/he needs to meet the client’s expectations.

Here’s what I didn’t understand: Not all companies provide proper content briefs to their writers. Those that go through the effort of creating one understand the importance of a good brief.

So, if this company gets that, how can the brief not matter?

(Or maybe they meant to say something else and just expressed themselves awkwardly – in which case they really need a good content writer.)

Whatever the intention behind that strange phrase, it prompted me to write an article about what I think a good content brief should include.

Read on my professional blog.