What I Learned About Medical Marketing Writing 2

„We need more compassion in our writing,“ said Dr. Shuldiner, low vision optometrist and founder of the IALVS (International Academy of Low Vision Specialists). „Our texts are too cold and theoretical; there’s not enough empathy in them!“

I listened as he explained how most patients arrive at his practice only after having been told they are going blind, and there’s nothing that can be done.

So, here I was. I had researched the medical conditions leading to low vision for the past two weeks but suddenly felt that it was all for nothing.

How do I address readers who have just been told they’re going blind? What do I tell them?

That’s when I began to understand what it means to write medical marketing content.

Read my second article about the challenges of writing marketing content for doctors.

What I learned about medical marketing writing

How do you promote a service that’s necessary, but people never want to need? Like cataract surgery.

Out of the many industries in which I’ve worked, writing medical marketing content for doctors was the most challenging and also the most rewarding.

Creating communication that will bridge the gaps between the practitioner’s world and the patient’s world can be fiercely complex.

The reasons may not be what you think.

Read now on my professional blog.