Disproportionate use of innovation

Ever since I finished reading ‚Sapiens, a brief history of humankind‘ a month ago, I am bookless.

Yuval Harari’s book had been incredibly inspiring. It gave me enormous food for thought and incentive for discussions with friends and colleagues.

In my search for the next awesome piece to read and get inspired, I came across some recommendations that blew my mind in a different way.

It’s hard to believe that I could get so excited about technology. But then, it isn’t so much the technology that did it, but the thinking behind it. The level of resourceful creativity, which the human mind is capable of, is dazzling. The results that come of it, when people are determined, are fascinating.

Weiterlesen Disproportionate use of innovation

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Content Marketing Lessons from a Village Veggie Shop

It was the middle of the week, and the veggies I bought on Friday had already gone bad. Very annoying!

It usually happened when I shopped at the regular supermarket. The veggies ended up in the trash, and I found myself driving down to the nearby Arab village, where the stores never seem to close. There are several greengroceries as well as some minimarkets in Abu Ghosh. I didn’t shop there regularly because I found them to be messy and dirty. I needed to double check the expiry dates on every item.

It took me a while to notice there was one exception. Fruit which I bought at the smallest, but also the cleanest veggie store stayed fresh for an entire week. This little place off the main road seemed to have better quality than any other store.

Weiterlesen Content Marketing Lessons from a Village Veggie Shop

70 Things I Love About Israel

This post was inspired by an article in HaAretz on occasion of Israels 70th independence day. One of the papers well-known correspondents was challenged to find 70 things he loves about Israel. He listed 67, claiming he couldn’t come up with more and it had been hard to find these.

The list included some peculiar entries like the Gaza strip and places with sad childhood memories. I guess that’s what happens when you try to make your emotions adjust to your political views.

I decided to find my own 70 things worthy of being loved (and putting politics aside). Wasn’t hard at all. I could have gone on but will leave some for the next independence celebrations.

So here’s my very personal list of 70 things I love about Israel (not necessarily in that order).

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Blockchain – what’s next?

“Do you have a new hobby?” Asked some of my most loyal followers after I posted the last two articles. And if anyone is wondering, yes it is still me, Ruth, writing.

I tell you a secret: it’s pure curiosity!

All I really wanted, was to understand why Google and Facebook are not supportive of cryptocurrency. While researching I learned that there was a whole world of values, ideologies, technologies and innovations behind it.

Weiterlesen Blockchain – what’s next?

How Blockchain hooks up with Healthcare

Remember where my last post left off? The whole Bitcoin-mania of the last months has stirred my curiosity about blockchain technology.

As I am not a technical person, for me it is more of a gut feeling, that we“ll be hearing a lot about blockchain in the near future.

Sure enough, a day later I came across this article and was fascinated with the possibilities this technology opens. I would not have guessed that out of everything the healthcare industry would benefit.

But first of, here’s an explanation of blockchain in the words of someone, who understands it a lot better than me. When disconnecting it from digital money in my mind, it all becomes more obvious.

„…imagine it as a shared book of records, or in more technical terms, a distributed database that’s designed in such a smart way that whatever is added to this database, that is immutable. As if it is carved into stone. Any change becomes immediately evident. Moreover, there is no central authority to decide what’s right or wrong. No bank, no regulator, no oversight. The participants need to signify they accept a shared consensus.“ (Ivo Lohmus from the Estonian company Guardtime, developing K.S.I. blockchain technology).

I find it exciting and encouraging, what can be done with it. Read for yourselves and let me know if you share my enthusiasm:

http://medicalfuturist.com/top-12-companies-bringing-blockchain-to-healthcare/

Crypto….. what?

At the end of 2017, it looked like Bitcoin was just one step away from replacing regular money. All of a sudden this digital currency was what everyone needed. If not this one, then one of its crypto-siblings.

Seriously, what was that? Where did that come from and is it gone now? More importantly, why is there such a big controversy about it? When digging into the subject I quickly realized, that my view of it simply being digital currency was extremely naive. Interesting about cryptocurrency is not that it is digital-only-money, but its decentralized character.

As such it is an attempt to undermine the entire global monetary system. It is a direct attack on the authority of central banks and governments. Sort of rebel money, anarchistic currency, if you will.

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Don’t give me roses, woman

What’s with the flowers on international women’s day? No, seriously! Why do I get a red rose from my employer on this day? That’s not meant as a rhetorical question. I really don’t understand the reasoning behind it.

Do they feel, like they need to court me? Does anyone have a romantic interest in me? We already are in a relationship. A professional business relationship that is, not a romantic one. So, what’s with the rose? A rose is a symbol of love and passion. Most people associate romantic feelings or aspirations with it. I am certainly no exception.

Weiterlesen Don’t give me roses, woman